Rapper Jay-Z caused such a stir at this year's Glastonbury Festival that sales of his latest album by a music chain have enjoyed a near five-fold increase.

The New York based star sparked massive debate about his suitability for the festival after he was controversially placed at the top of the Saturday night bill.

But HMV said its sales figures showed he was the "clear winner" of the artists who performed at Glastonbury - with up to five of his previous singles set to re-enter the charts.

The multi-platinum selling 38-year-old silenced some of his critics with a high-octane performance, which Glastonbury founder Michael Eavis described as a "triumph".

Many - including Oasis' Noel Gallagher - believed the hip-hop artist did not belong at the traditionally rock-based festival.

Amusingly though, Jay-Z's provocative acoustic "tribute" performance of Wonderwall has seen Oasis' What's The Story (Morning Glory) register an 18 per cent pick up in sales, while the single Wonderwall is likely to re-enter the Official UK Singles top 200.

The crowd roared with laughter as his show opened with a clip of Gallagher voicing criticism of Jay-Z's performance, before the rapper bounded onto the stage to perform a satirical cover version of the Oasis hit single.

Other artists to benefit from the Glastonbury effect include MGMT (200 per cent), Duffy (163 per cent) and The Verve (123 per cent).

The figures are based on sales comparisons of copies sold in the week before Glastonbury.

HMV's Gennaro Castaldo said: "With the huge amount of media coverage that it now enjoys, combined with the immediacy of purchasing music these days, the Glastonbury effect on artist sales appears more pronounced than ever before."

© Independent Television News Limited 2009. All rights reserved.