Beckham's sexy Emporio Armani underwear campaign is due to appear on billboards in London, Milan, New York, Rome, Los Angeles, Paris and Tokyo.

Beckham is modelling for the global fashion brand's 2009 campaign.

The LA Galaxy star has been photographed by Mert Alas and Marcus Piggott on a beach in Malibu, California.

The people of San Francisco, however have already had their chance to ogle at the footballer who is wearing little more than Armani briefs on a giant mural facing well-known department store Macy's.

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