Last update: Tue Jan 13 2009 20:46:51

Tesco creates 10,000 UK jobs

Tesco is creating 10,000 UK jobs, despite its Christmas sales being hit by the recession.

The supermarket giant has announced a 2.5 per cent increase in like-for-like sales over the festive period.

However, it said its new discount ranges slowed sales growth and reported "challenging" conditions across all markets.

Tesco introduced its discount ranges last year to combat rivals such as Aldi and Lidl. It said its UK performance was "steady" with the initiative continuing to drive increased volumes and customers.

Finance director Andrew Higginson said the Christmas trading figure was the weakest "probably since the last recession".

But he added: "In a price sense we are very competitive in the market now so we are happy with our position."

Despite the tougher conditions Tesco will continue to invest in the UK market and its store opening programme will create 10,000 jobs this year.

The supermarket hopes the extra custom driven by its discount ranges will offset the blow to sales, but its growth is just over half the 4.5 per cent posted by Sainsbury's last week.

Morrisons has yet to report, although it is set to be the Christmas winner with sales growth of around 9 per cent.

There were some glimmers of light for Tesco as the group's non-food sales strengthened slightly on the third quarter, with market share gains across electrical, clothing and entertainment categories.

Online sales were also strong in the run-up to Christmas. Total sales from tesco.com and Tesco Direct were up more than 18 per cent to £273 million over the seven weeks, with sales of digital products such as televisions and laptops "particularly pleasing".

Its international performance was bolstered by the weakness of the pound and strong trading in Asia, with total sales up 32.7 per cent.

The group has 440,000 staff worldwide, with 280,000 based in the UK. The firm has 2,184 UK stores but trades in 13 other countries with 3,956 outlets worldwide.

© Independent Television News Limited 2009. All rights reserved.

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