Meet Sam King, star of the web's latest new drama, The Secret World of Sam King.

The social networking site, Bebo is behind the launch of cyberspace's hottest new show.

Set in the London HQ of Universal Music, the drama tells the tale of a post room boy who secretly starts a music label.

Keep your eyes peeled for cameos from real-life artists who will bring extra bite to story lines - Universal artists include Amy Winehouse, Razorlight, Girls Aloud and Bloc Party.

David Joseph, the Universal Music UK chairman and chief executive promised "cameos from some of our major recording artists".

The Secret World of Sam King will hit computer screens around the world in early August.

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