England have started their campaign to host the World Cup in 2018 or 2022 with a launch party at Wembley Stadium.

Prime Minister Gordon Brown and England midfielder David Beckham were at the launch, and there was a video message from Prince William.

Football Association chairman Lord Triesman, who is the bid chairman, stressed England's infrastructure and the economic benefits of hosting the World Cup.

Lord Triesman said: "We in England would be truly honoured to host the World Cup and welcome the world.

"We have first-class grounds. We've got good transport links, domestically and internationally. We've got excellent accommodation.

"A World Cup in England would be a truly memorable event - not only for our nation but for every nation."

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