Swatch has launched a provocative new line of 'villainous' watches.

The collection comprises of 22 watches each evoking one of the memorable villains featured in the James Bond films.

Richard Kiel who played the villain 'Jaws' in The Spy Who Loved Me and Moonraker said: "The watches are all made in Switzerland, even the plastic ones. Swatch has been around for 25 years and James Bond has been around for 45 years. So they make a good partnership."

The villainous Mr Greene in the latest Bond blockbuster Quantum of Solace, is also celebrated with a bold black and white Swatch.

Other villains are commemorated in this collection from Odd Job in Goldfinger to Blofeld in Her Majesty's Secret Service.

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