Macca reveals reason for Starbucks deal

Updated 15.09 Tue Oct 23 2007

Keywords: Sir Paul McCartney, Paris

Sir Paul McCartney has joined an ever-growing list of musicians breaking free of industry trends.

Instead of marketing his latest album through record shops The Beatles star chose coffee chain Starbucks as a launch pad for Memory Almost Full.

"My record producer knew a guy from Starbucks who was very keen to talk to me, he was a bass player, he was a big fan of mine so I talked to him" - Sir Paul McCartney

Speaking at an exclusive gig at the Olympia concert hall in Paris, the singer explained why he chose to make the unusual move.

"My record producer knew a guy from Starbucks who was very keen to talk to me, he was a bass player, he was a big fan of mine so I talked to him. He said 'we love your record' and he had such a passion I was like 'wow' I hadn't heard that in a long time from a record company person."

The Beatles are one of the few groups that have not allowed their catalogue to be legally available online.

But Macca revealed there may be hope yet for fans of the Fab Four who have converted to the world of music downloads.

He said: "We started of when you were making vinyl records and then they put everything on tape cassette and then it became CDs and now it's downloading so for me it doesn't make much difference."