ASOS sales up a whopping 104%

Online retailer ASOS has announced a whopping sales jump as younger shoppers keep spending, despite the high street slowdown.

In the six months to September 30, sales at ASOS - which stands for As Seen On Screen - were more than double last year, up 104 per cent.

The e-tailer targets 16-34 year-olds with clothing and accessories based on those worn by celebrities, and now has 1.83 million registered users.

Chief executive Nick Robertson said its customer base "should be resilient" to the slowdown as web shopping gains popularity.

ASOS's younger customers - especially those aged 16-24 - are less weighed down by mortgages and rising utility bills, and are still likely to be going out, he added.

Even the current crisis gripping the world's financial system has not derailed the rapid charge of the business.

"We obviously talk to all retailers. A couple of weeks ago when the crisis was in the news we saw a slowing, but then it has picked up again," he said.

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