Top WAG launches 'eau de Coleen'

Updated 07.59 Wed Jul 11 2007

Keywords: Coleen McLoughlin

Coleen McLoughlin has become the latest celebrity to launch a signature perfume.

Production of the scent is part of a ten-year "dream" deal which will also see Britain's top WAG release a full range of signature beauty products.

"I have been very involved in the creation to ensure the final product is something I am proud of" - Coleen McLoughlin

The 21-year-old, who is engaged to England striker Wayne Rooney, has signed up with Robertet, one of the oldest perfumeries in France, and Fragrance & Beauty Limited.

Coleen said: "It's every girl's dream to have her own beauty range and today that dream has come true."

At the product's launch Rooney's girlfriend insisted that she had been heavily involved in creating the fragrance and thanked friends and family for acting as her "guinea pigs".

"I have been very involved in the creation to ensure the final product is something I am proud of."

She added: "I wanted a scent that could be worn everyday rather than something too obvious."

The 100ml bottle of fragrance is presented in a box bearing the signature of the famous footballing girlfriend, as well as a kiss.