Britons pile on the 'bling'

Updated 09.43 Wed May 14 2008
Keywords: bling, Halifax, jewellery, insurance

Britons keep £52 billion worth of jewellery in their homes - with the average house containing gems worth £1,986, a survey has revealed.

A poll for Halifax Home Insurance found 34 million of us wear jewellery worth an estimated £8.6 billion every day and 11 per cent of Britons own more than £5,000 worth.

A poll for Halifax Home Insurance found 34 million of us wear jewellery worth an estimated £8.6 billion every day

Northampton topped a league table of "bling" towns with the average person there wearing £469 of jewellery every day, closely followed by Glasgow locals, who adorn themselves with £468 worth, and Wrexham residents, who wear gems valued at £460.

England's capital came 9th in the poll, with Londoners wearing £286 of jewellery. Bottom of the table was Swansea, where the average person wears £282 worth.

The research also showed that in some areas people are more like magpies - collecting and storing high value jewellery inside their homes.

Top magpie town is Milton Keynes where, it is claimed, the average home contains £3,186 worth of gems. This is followed by Preston, where homeowners boast £3,001 worth, and Northampton with £2,919.

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