Consumers choose Microsoft as top brand

Updated 14.11 Thu Jul 12 2007

Keywords: UK, brand, Microsoft

Microsoft is the UK's number one brand, according to a new poll.

The technology behemoth held on to its crown as the public's top "superbrand", despite stiff competition from home-grown brands.

"The UK public clearly love Microsoft which performs strongly amongst all consumer groups" - Stephen Cheliotis

Coca-Cola was ranked second followed by internet search engine Google in third place. In a separate assessment, media and marketing experts put Google in the number one slot followed by Apple.

Stephen Cheliotis, chairman of the Superbrands Council which carried out the research, said: "The UK public clearly love Microsoft which performs strongly amongst all consumer groups, although relative newcomer Google is becoming a major challenger for that elusive number one slot."

The Superbrands Council is a group of marketing, advertising and media experts. Members rated a list of 1,450 brands according to quality, reliability and distinctiveness.

Of these, the 725 highest-scoring brands were assessed by 3,265 consumers surveyed by YouGov researchers. This survey was used to create the list of top "superbrands".

The top ten brands of 2007-08, as voted for by 3,265 members of the public are:

1. Microsoft

2. Coca-Cola

3. Google

4. BBC

5. BP

6. British Airways

7. Lego

8. Guinness

9. Mercedes-Benz

10. Cadbury