Online fashion store's booming popularity
The public's demand for celebrity inspired clothing seems insatiable according to sales figures from online retail chain ASOS.
It showed that its website is attracting record visitor levels after a year in which sales doubled.
ASOS, which serves 18 to 34-year-olds with fashion items similar to those worn by celebrities, posted sales of £38.4 million for the 12 months to March 31.
That is an increase of 111 per cent, but with the Buncefield oil depot forcing the closure of its warehouse a year earlier, ASOS said a figure of 80 per cent more accurately reflected the performance of the business.
It said ASOS.com recorded its highest traffic levels ever in March, with more than two million visitors to the website.
© Independent Television News Limited 2007. All rights reserved.
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