Honda's new car

Honda's 'green' car

Updated 13.12 Mon Feb 26 2007

Honda have ditched sponsors' logos for the new Formula One season in an effort to promote environmental issues.

Jenson Button and Rubens Barrichello will be driving cars decorated with a large image of the Earth.

"Competing while highlighting such an important global issue is something very exciting" - Jenson Button

Fans can have their names etched on the car if they pledge to make a lifestyle change at the website www.myearthdream.com but the inscription will be so small it will only be visible under a microscope and the names will help form the image.

Honda team boss Nick Fry said: "Climate change is probably the single biggest issue facing the global community and F1 is not immune from it.

"On the contrary, we believe that F1 with its huge global profile and cutting edge technology can play an important role in not only highlighting the issues, but also playing our part in developing solutions.

"In addition, the FIA recognises the opportunity for F1 to showcase innovative technologies for the benefit of society for the long term. For example, by 2009, devices for energy recovery will be in place on the cars."

But will the lack of sponsors hamper the car's performance?

Honda driver Jenson Button said: "As always, our focus is on winning the World Championship, but competing while highlighting such an important global issue is something very exciting."

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