Stallone to front Vodka ads

Updated 12.09 Mon Aug 18 2008
Keywords: newspaper, vodka, advert, Ice, TV, Russian, Stallone, Sylvester

Sylvester Stallone has reportedly signed up to promote Russian vodka.

According to manufacturer Synergy, the Hollywood star signed a one-year contract to appear in TV and newspaper ads for the vodka brand Russian Ice.

From September 1, the star will advertise the product under the slogan: "There is a bit of Russian in all of us"

From September 1, the star will advertise the product under the slogan: "There is a bit of Russian in all of us."

Synergy said in a statement: "The advertising campaign concept was based on the fact that the actor has Russian roots."

Stallone's great-grandmother, Rosa Rabinovich, was from the Ukrainian town of Odessa, but he's also known to have had his share of run-ins with Russians throughout his movie career.

As John Rambo, he killed Soviet troops by the dozen in Afghanistan, while Rocky Balboa humiliated Soviet boxer Ivan Drago.

The Rambo and Rocky movies were banned in the former Soviet Union, but were hot property in the country's underground VHS market.

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